Creating a modern omni-channel experience for a renowned fashion retailer with several physical locations and an online store in Vienna, Austria.
 in English

We concentrated on creating a digital presence that mirrored the amazing shopping experience offered by the retailer’s physical boutiques.

Omni-channel strategy

We created a website with minimalism at its core that was dedicated to promoting the brand's qualities and exhibiting its strengths. We succeeded in effectively showcasing our client's brand portfolio through the application of a new layout and subtle animations that harmonize with one another. As a result, the company was able to take a prominent position in the Vienna fashion scene.

 in English  in English  in English
 in English
 in English

The enhancement of the omni-channel experience was one of the objectives. Because each offline store sells a distinct brand and caters to a different persona, we created more ways to distinguish between them.

target-group adjustments

To ensure that customers can quickly identify the items they will most likely purchase online or offline, we introduced more views. These include a brand page akin to the ones in online stores, where a user can find the store where a product is sold by clicking on the brand. We further enhanced the single store page by including a dynamic brand list pulled from the warehouse management system and a "moodboard" of several appearances that exemplifies the business's image.

 in English
 in English

Technologies used

  • Digital Ocean
Back end
  • Laravel PHP
Front end
  • JavaScript
  • GSAP
  • Mailchimp
  • SEO
  • Slack
  • Jira
  • Confluence
  • Bitbucket
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