We build technology – we don't just use it.
Our Technology
Sharobella designs and operates its own AI infrastructure – a Neo4j knowledge graph, Qdrant vector search and autonomous agents powered by Claude. The same technology other companies buy in powers every Shopify build, every campaign and every analysis we deliver. And to deliver it, we command the full modern stack – from e-commerce and web through marketing and data to cloud and AI.
AI & Intelligence Infrastructure
Built and operated in-house: the stack that powers every analysis, recommendation and agent we put to work for clients.
Neo4j
Graph database behind our central, temporally-versioned knowledge graph connecting every client, project and campaign.
Qdrant
Vector database driving semantic search across our knowledge base, tenant-isolated for strict data separation.
Claude (Anthropic)
The reasoning engine behind our autonomous agents – always the latest Opus, Sonnet and Haiku tiers.
OpenAI (GPT & Codex)
Complementary models for code generation and embeddings inside our platform.
Model Context Protocol (MCP)
The standard interface through which our platform exposes tools and knowledge to AI assistants like Claude and Cursor.
Autonome KI-Agenten
A custom agent framework with specialists (ads, SEO, e-commerce, PM) – teachable, with human-approval guardrails before anything is sent.
RAG & Embeddings
A retrieval pipeline that grounds agents in real client data – answers with evidence, not guesswork.
Redis Streams & BullMQ
The event-driven backbone and job queues that run our agents reliably with retries and dead-letter handling.
LiteLLM
A self-hosted gateway that routes and fails over across AI models with cost tracking.
Langfuse
Self-hosted observability that traces and evaluates every AI call for quality and cost.
Ollama & lokale Modelle
On-premise open models (Llama, Mistral, Gemma, Qwen) for privacy-sensitive and high-volume tasks.
Prometheus & Grafana
Our own metrics layer instrumenting agent runs, cost and system health in real time.
E-Commerce & Commerce Platforms
What we build and scale online stores on – from Shopify to headless – including every common payment and checkout system.
Shopify & Shopify Plus
Our primary platform for fast, scalable stores with custom themes – as an official Shopify Partner.
WooCommerce
WordPress commerce for clients, managed end-to-end (incl. Germanized, Stripe and more).
Shopware
A leading DACH commerce platform – we migrate to and from Shopware and maintain existing stores.
Magento / Adobe Commerce
Enterprise e-commerce for complex B2B and B2C requirements.
PrestaShop & Sylius
Open-source and headless commerce (Symfony) for flexible, bespoke setups.
JTL
A DACH commerce and ERP system for merchants with strong back-office needs.
Wix & Squarespace
Fast website builders for smaller projects and landing pages.
Headless & Composable Commerce
commercetools, Shopify Hydrogen, Medusa and Vue Storefront for decoupled, high-performance storefronts.
Individuelle Plattformen
Custom commerce solutions when off-the-shelf platforms are not enough.
Base44
AI-assisted app and MVP building – Sharobella is an official Base44 partner.
Zahlungen & Checkout
Stripe, Klarna, PayPal, Mollie, Adyen, EPS plus Apple & Google Pay – integrated to fit the market and audience.
Web Engineering & Frameworks
The engineering foundation under our applications and sites – the muscle the AI layer sits on top of.
Laravel & Symfony
PHP frameworks powering our own site and a reusable multi-client CMS.
Livewire & FrankenPHP
Server-driven reactive UI and a high-performance PHP runtime for fast, robust apps.
Node.js & TypeScript
The end-to-end typed language and runtime behind our real-time services and APIs.
React & Next.js
For dashboards, client portals and modern, server-rendered front-ends.
Vue.js & Nuxt
Reactive interfaces and storefronts with fast development and strong performance.
Angular
Enterprise front-ends with structured architecture for large applications.
Svelte
Lean, high-performance interfaces with minimal overhead.
Tailwind CSS & Vite
Utility-first styling and modern build tooling across all our applications.
Barba.js & GSAP
App-like page transitions and motion for premium front-ends.
WordPress & TYPO3
The most widely used CMS in the DACH market – from SMB sites to enterprise, managed incl. WP-CLI and REST.
Drupal
Enterprise CMS for complex, multilingual content structures.
Datenbanken
MySQL, PostgreSQL, MongoDB and Redis – relational, document and in-memory to match the workload.
Performance Marketing & Advertising
The paid channels we plan, run and optimize – increasingly with AI-grounded recommendations from our own platform.
Google Ads
Our core paid-search discipline and, for many clients, the primary revenue driver.
Microsoft (Bing) Ads
Additional reach across the Microsoft search ecosystem.
Meta Ads (Facebook & Instagram)
Paid-social planning, execution and reporting via our own "Marx" console with DE/EN reports.
LinkedIn Ads
B2B campaigns reaching decision-makers.
TikTok Ads
Short-video campaigns for younger audiences and fast growth.
Google Tag Manager
Tag and conversion deployment, tuned for Core Web Vitals (load on first interaction).
Google Merchant Center
Product feeds for Shopping campaigns and marketplace visibility.
SEO, GEO & Analytics
How we build and measure visibility – classic SEO, Generative Engine Optimization and the data layer behind it.
Ahrefs & Brand Radar
SEO, backlink and keyword intelligence plus AI-visibility tracking – integrated live via MCP.
Google Analytics 4
Web and e-commerce analytics, wired straight into our platform.
Google Search Console
Organic search-performance monitoring, also surfaced via the Ahrefs integration.
GEO / AEO
Generative Engine Optimization – we optimize visibility inside AI answer engines like Google AI, ChatGPT and Perplexity.
PageSpeed & Lighthouse
Automated performance auditing – our own site scores desktop 99–100.
Screaming Frog
Technical SEO crawls for clean structure, redirects and indexing.
Matomo
Privacy-first analytics – a GDPR-friendly alternative to GA in the DACH market.
Firecrawl & BuiltWith
Web crawling and tech-stack profiling that feed our SEO audits and competitor research.
Prometheus & Grafana
Our own observability – proof that we measure everything we operate.
CRM, Automation & Email
The systems for customer relationships, lifecycle and automation – including a CRM we built ourselves.
Eigenes CRM
A HubSpot-grade CRM built on our own platform – pipeline, deals and lead management with no external subscription.
sevdesk
Accounting and invoicing integrated into our client workflows.
Mailchimp
Email marketing for clients – Sharobella is a certified Mailchimp agency.
Klaviyo
E-commerce-focused email and lifecycle marketing, ideal for Shopify.
Brevo
A GDPR-friendly email and CRM suite from Europe.
HubSpot
Enterprise CRM and marketing automation where clients rely on it.
n8n, Make & Zapier
Workflow automation connecting stores, CRM, feeds and AI.
WhatsApp Business (Cloud API)
A messaging channel including a WhatsApp-first commerce agent.
Cloud & Infrastructure
The foundation everything runs on – hosting, containerization and orchestration, built to scale.
DigitalOcean
Our production hosting (Frankfurt region), rolled out via containerized deployments.
Hetzner
European cloud and server infrastructure – a DACH-region favourite for performance and value.
AWS, Microsoft Azure & Google Cloud
The major hyperscalers for client workloads that need global scale and managed services.
Docker & Docker Compose
Containerization for our entire platform stack.
Kubernetes-ready
Orchestration manifests with autoscaling – the scale-out path when load demands it.
Cloudinary
The media and asset CDN behind our CMS media library.
Cloudflare
A CDN and edge layer for speed, security and availability.
GitHub & CI/CD
Version control and automated build, test and deploy pipelines.
How We Build – Dev & AI Tooling
AI-native delivery: we build with the same AI tooling we recommend to clients – only integrated more deeply.
Claude Code
Agentic development right in the codebase – faster, more reliable delivery.
OpenAI Codex
Code generation and review as an additional engineering layer.
Cursor
An AI-native IDE for pair-programming with modern models.
GitHub Copilot
Inline suggestions that speed up routine work.
Lokale KI-Modelle
Self-hosted models for private, low-cost, high-volume use.
Eigenes Agenten-Framework
Our platform orchestrates specialist agents across development, marketing and operations.
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