TZS First Austria
D2C
A full migration from Shopware to Shopify to eliminate high maintenance costs while preserving performance, improving UX, SEO, and operational continuity.
Seamless Platform Migration
First Austria was operating on Shopware, facing steep license fees, constant support overhead, and a system that required too many resources to maintain. We planned and executed a seamless migration to Shopify—mapping every URL, product, and integration to protect their SEO and ensure no service interruption. The brand gained a modern, scalable, and cost-efficient platform built for future growth.
Transforming product content into richer, clearer, and more engaging experiences aligned with the PlentyMarket PIM.
Enhanced Product Content
We elevated how First Austria communicates its appliances by enhancing product data, visuals, specifications, and rich content blocks. Through better alignment with PlentyMarket, product information became consistent across markets and easier to manage internally. Customers now browse with clarity, confidence, and stronger purchase intent.
Uplifting the brand’s digital identity with a modernized design system and stronger, more consistent communication.
Digital Brand Elevation
Beyond the technical shift, we helped First Austria refresh how the brand appears online. We refined typography, spacing, components, and visual storytelling to deliver a cleaner, more contemporary identity. The result: a digital presence aligned with the brand’s ambition, reliability, and long-term vision—setting the tone for the coming years.
Frequently Asked Questions
- The timeline depends heavily on the size of the store, the number of products, SEO requirements, custom features, and the complexity of existing integrations (ERP, PIM, CRM, automations).
For an established brand like TZS First Austria, the migration typically ranges from 8 to 12 weeks, including data mapping, URL preservation, SEO audits, custom theme setup, and integration with systems like PlentyMarket. Smaller stores may take 4–6 weeks, while enterprise projects with multi-market setups may require up to 16 weeks.
- A full custom design process — from concept, UI/UX architecture, wireframes, and visual components to a complete design system — usually takes 3 to 5 weeks for medium-size stores.
Large stores or brands that require heavy customization, complex layouts, multiple templates, or detailed brand identity development might require 6–8 weeks. The process includes moodboarding, product page logic, mobile-first UX, design reviews, and iteration rounds.
- Implementation timelines vary based on theme complexity and how much custom development is required.
For a custom Figma design implemented on Shopify, the typical timeframe is 4 to 7 weeks — including frontend development, theme coding, responsive optimization, product template setup, animations, SEO checks, QA testing, and integration with tools like GA4 or Mailchimp.
Highly customized modules or advanced product logic may extend the timeline.
- A well-managed migration should not harm SEO. At Sharobella, we preserve all critical SEO signals: URL structure, redirects, metadata, schema, internal linking, media optimization, and performance factors.
We run full pre- and post-migration audits to ensure Google crawls the new site smoothly. For brands that depend heavily on organic traffic, this is a core focus.
With proper execution, rankings remain stable and often improve due to Shopify’s modern technical foundation.
- Yes — Shopify integrates smoothly with systems like PlentyMarket, especially when custom mapping and automation layers are implemented.
We synchronize products, variants, inventory, pricing, translations, logistics information, and order flows so that all data stays consistent across sales channels.
In enterprise setups, we often add monitoring dashboards and fallback mechanisms to ensure data integrity during peak operations.
- Client involvement varies, but for best results we recommend clear communication roles. Typically, the brand provides access to ERP/PIM systems, product data ownership, feedback during design phases, and approvals during QA.
Most operational tasks are handled by Sharobella, but smooth collaboration significantly reduces project time and prevents blockers.
For enterprise clients, we often coordinate directly with marketing, IT, logistics, and management teams.