Google Ads Agency Vienna

Sharobella is a Google Ads agency in Vienna for Search, Shopping and Performance Max campaigns – with one principle that sets us apart from many others: we first check whether Google Ads actually pays off for your business. And we tell you honestly if it doesn't.

Before we optimise a single ad, we check your conversion tracking. Without clean measurement, every optimisation is guesswork – no matter how experienced the agency is.

Our Google Ads services

As an SEA agency, we cover the campaign types that actually move revenue in a Google Ads account:

Search campaigns: text ads on queries with real purchase intent – keyword research, ad copy, ongoing search term maintenance.
Shopping & Performance Max: product ads for online shops, including building and maintaining the product feed in Merchant Center.
Display & YouTube: reach and visibility – useful for some business models, a waste of budget for others. We tell you which group you belong to.
Remarketing: bringing back visitors who have already shown interest – with frequency caps instead of constant bombardment.
Account audits and takeovers: analysing, cleaning up and continuing existing accounts – without tearing down what already works.

We don't reflexively run every campaign type. A service business with a clearly defined audience rarely needs YouTube campaigns, and an online shop without a well-maintained product feed shouldn't burn Performance Max budget. Channel selection follows your business model – not our fee.

Conversion tracking first – otherwise optimisation is guesswork

An uncomfortable truth from practice: in many accounts we take over, conversion tracking is broken or measures the wrong thing. Page views get counted as "conversions", orders are recorded twice, or tracking was silently disconnected during the last website relaunch – and nobody noticed.

This is more than a cosmetic flaw. Google's automated bidding strategies optimise towards exactly this data. If the data is wrong, the system confidently optimises in the wrong direction – and no amount of pretty reporting will show you.

That's why our first step in every account is the same: check what is being measured. In concrete terms:

Which conversion actions are set up – and do they measure real business value or just clicks?
Are counting method and attribution correct, or are conversions recorded twice or not at all?
Do the numbers in the Ads account match what your shop, CRM or bookkeeping says?
Does tracking still work correctly with your consent banner and cookie settings?

Only once measurement is right does the actual optimisation begin. Anything else is work built on numbers you can't trust.

Illustration: Analyse eines Google-Ads-Kontos mit Diagrammen, Suchbegriffen und einem Filter für Budget in English

We tell you honestly when Google Ads isn't worth it

There are business models for which Google Ads simply isn't a sensible channel: click prices the margin can't support, too little search volume for the offering, or a website that doesn't turn visitors into customers. In those cases we don't recommend a campaign – we recommend the step before it. Sometimes that's SEO, sometimes the website itself, sometimes simply: wait. An agency that lives off long-term contracts can hardly afford this honesty. We align our recommendation with your outcome, not our order volume – because in our experience, clients we once honestly advised against it come back when the right moment arrives.

Search term hygiene: where your budget really goes

In many accounts we audit, a substantial share of the budget flows into search queries that have little or nothing to do with the offering. Broad match keywords, automatically expanded audiences and Performance Max make Google serve your ads generously – more generously than is good for your budget.

Our answer is systematic triage instead of spot checks: we work through the search terms in a structured way, group them by relevance and purchase intent, and make a reasoned decision on what stays, what deserves its own keyword and what gets excluded.

When excluding, one rule matters to us: catalogue matching instead of blind exclusion. A negative keyword that accidentally blocks a product you actually sell doesn't save money – it costs revenue. That's why we check every exclusion list against your real product range before it goes into the account. It sounds obvious, but in practice it is skipped surprisingly often.

AI-assisted account management: software analyses, humans decide

We have built our own AI infrastructure: a knowledge graph with AI agents that continuously analyses campaign data – reviewing search terms, spotting anomalies and proposing concrete actions. How this works technically is documented openly on our technology page.

A human decides. Every proposal from the agents is reviewed by us before it goes into the account. The software works around the clock, but responsibility stays with people who know your business and your customers – including the cases where the right answer is: change nothing.

The practical difference for you: your account isn't opened once a month before the reporting call – it is monitored continuously. Anomalies get noticed when they happen, not weeks later. If you're interested in the approach behind this infrastructure: we also build systems like this for others – more at our AI software agency in Vienna.

Shopping & e-commerce: the feed decides

For online shops, Google Shopping is usually the biggest lever – and it isn't won in the campaign settings, but in the product feed. Titles, product types, GTINs, images, prices, availability: no bidding strategy, however clever, can rescue what is poorly maintained in Merchant Center.

Structure product titles around actual search behaviour, not internal article names
Clean categorisation and supplementary attributes so Google matches products correctly
Deliberately exclude unprofitable or problematic products from campaigns
Monitor feed errors and disapproved products continuously instead of discovering them at a quarterly check

As a Shopify Partner we know the integration between Shopify and Google in detail – most recently in the migration of TZS First Austria from Shopware to Shopify in ten weeks. And if the real problem isn't the campaign but the shop itself – loading speed, product pages, checkout – we'll say that too. More at our Shopify agency in Vienna.

Transparency: your account belongs to you

At some agencies, campaigns run in agency-owned accounts. Anyone who wants to switch loses campaigns, data and the entire history – and therefore often stays longer than is good for them. We consider that a bad business model and do it differently:

The Google Ads account runs in your name. You have full access at all times – not just read permissions.
If we part ways, everything stays with you: campaigns, conversion data, history. No discussion.
Every change in the account is traceable via the change history.
Reporting runs through our multilingual client dashboard – viewable live, not as a monthly PDF that is already outdated when it's sent.

For us, Google Ads is one building block, not a silo: if organic visibility is the better lever, we'll say so – see our SEO agency in Vienna. For the full picture across all channels, see our online marketing agency in Vienna.

Frequently Asked Questions

What minimum budget do I need for Google Ads?

A one-size-fits-all number would be dishonest, because a sensible budget depends on click prices in your industry, your margin and your goals. What we do instead: in the initial analysis we work out together at what budget Google Ads can work for your business. And if the numbers don't add up, we tell you – before you spend money, not after.

What does Google Ads management cost?

That depends on scope: number of campaigns and markets, e-commerce with feed maintenance or lead generation, ongoing management or a one-off audit. Depending on the situation we work with a monthly retainer or on a project basis, and we disclose costs transparently before we start. What we don't do: commissions that grow with your ad budget – that creates the wrong incentives.

Do you take over existing Google Ads accounts?

Yes, that's actually a common scenario. We always start with an audit: conversion tracking, account structure, search terms, budget distribution. Only then do we change anything. What already works well stays in place – we don't tear everything down on principle just to leave our mark. Historical data is valuable, especially for automated bidding strategies.

Do you guarantee results?

No – and we advise you to be sceptical of any agency that does. Nobody controls Google's auction, your competition or your customers' search behaviour. What we can commit to: clean measurement, systematic work on the account, traceable decisions and an honest call when a channel doesn't work for you. That's less spectacular than a guarantee, but it's the truth.

Do I keep access to my Google Ads account?

Yes, always. The account runs in your name, you have full access at all times, and if we part ways, all campaigns, data and the entire history stay with you. We consider agencies that use accounts as leverage a red flag – client retention should come from the work, not from dependency.

Have your Google Ads account checked before you invest more budget. In the free initial analysis we look at conversion tracking, search terms and account structure – and tell you honestly where money is being lost and whether Google Ads is worth it for you at all. For an overview of all channels, see our online marketing agency in Vienna.