Social Media Agency Vienna

Paid social: Meta Ads at the core, LinkedIn Ads for B2B

The core of our work as a social media marketing agency in Vienna is paid campaigns on Meta – Facebook and Instagram. That is still where you reach the broadest audience in Austria at comparatively predictable cost. For B2B companies with clearly defined target roles and higher order values we add LinkedIn Ads – honestly: click prices there are considerably higher, so it only pays off when a won customer is worth accordingly more.

• Campaign setup – clean account structure, clear conversion goals, pixel and Conversions API, so the algorithms can actually learn.
• Audiences – custom audiences from your customer data, lookalikes, interests – and where Meta's targeting has become broader, steering through the creatives themselves.
• Creatives – ad images, carousels and short videos that fit the platform instead of looking like classic advertising.
• Ongoing optimization – budget allocation, A/B tests, excluding unprofitable audiences and placements. Setting up campaigns and letting them sit is not management.

Looking specifically for a Meta Ads agency? Exactly this craft – setup, audiences, creatives, optimization – is our day-to-day work.

Organic content: produced with AI support, approved by humans

For most companies, regular organic content is above all a resource problem. This is where we use our own AI infrastructure: a knowledge graph and AI agents we built ourselves (publicly described on our technology page) support research, text drafts and variants – which makes production considerably faster and cheaper. In concrete terms: the editorial plan, post copy, carousel content and Reels scripts are drafted from your expertise and our research – not from generic AI filler.

To be honest about it: AI delivers speed, not judgement. Every post goes through human editing – fact-checking, tone, brand fit – and is only published after approval. Nothing goes out unchecked. This principle is baked into our own systems: even our internal AI agents may only create content as drafts – a human has to publish. More on how we work with AI: AI software agency Vienna.

E-commerce & social: campaigns that sell straight into your store

As an e-commerce agency we connect social ads directly to your shop system:

• Catalog and feed integration – your product catalog runs as a well-maintained feed into Meta Commerce Manager; titles, images, prices and availability stay current automatically.
• Shop campaigns – dynamic product ads and retargeting: someone who viewed product X sees product X again – not some generic brand visual.
• Tracking through to purchase – Conversions API and a clean event setup, so sales can be attributed to campaigns.

Since we build and run stores ourselves – from Shopify to WooCommerce, see our e-commerce services – you never have to shuttle feed problems between two vendors: store, feed and campaign come from one team. For example, we migrated TZS First Austria from Shopware to Shopify in ten weeks and know the product-data side of such stores from practice.

Creatives & formats: what is realistic without a big production budget

You do not need a film production to work on social media – but you do need formats that fit the platform:

• Image ads – quick to produce, easy to test; often entirely sufficient for products and offers.
• Carousels – several products or arguments in one ad; frequently the workhorse in e-commerce.
• Short video (Reels) – the biggest organic reach opportunity. Honestly: an authentic smartphone video with clean editing and subtitles often beats the polished production on these platforms.

What we do not offer: elaborate video productions with a film crew. If your project genuinely needs that, we will tell you openly – there are specialized production companies for it. For most SME campaigns, however, it is simply not necessary. Where it fits, we train your team to supply usable raw material themselves – photos, short clips from everyday operations – which noticeably lowers running costs. What matters is not production value but continuously testing which visuals and messages actually generate clicks and purchases – and dropping what does not work.

Measurement & reporting: clear KPIs instead of reach theater

Impressions and follower counts look good in presentations but do not pay any bills. We measure what serves your business: inquiries, purchases, cost per lead or per order – depending on your campaign goal. That includes an uncomfortable truth we state openly: attribution on social platforms has been blurry since the iOS privacy changes. Anyone promising you a precise assignment of every ad euro is overselling. We work with the Conversions API, UTM parameters and plausibility checks against your shop and analytics data to get as close to the truth as possible.

Instead of monthly PDF slides you get access to our multilingual client dashboard: campaign results visible live, any time. Our clients use the same dashboard for other channels such as Google Ads and SEO – one login, all the numbers. Our AI infrastructure analyses the campaigns continuously and proposes optimizations, which our team reviews and implements – more on our technology page.

Honest advice: when social media is not the right channel

We tell you honestly when something is not worth it – and that applies to our own offering too. Typical cases where we advise against social media or deprioritize it:

• Acute demand with high search intent – someone looking for an emergency plumber or a tax advisor searches on Google. There, Google Ads and SEO are almost always the better first channel.
• Very small budgets spread across too many channels – better one channel done properly than three done half-heartedly. We prioritize with you, even if that means a smaller engagement for us.
• Complex B2B services without content resources – LinkedIn without substance (expertise, management time, real insights) only produces costs.
• Stores with unresolved fundamentals – if the checkout is broken or product data is incomplete, advertising only amplifies the problem. Fix the foundation first, then buy reach.

We work out which channel mix fits your business in a channel-neutral way – our online marketing agency Vienna page gives an overview.

Wondering whether social media will work for your business? Request a free initial analysis – and we will tell you openly if another channel will do more for you. For an overview of the full channel mix, see our online marketing agency Vienna page.