“Conducting a competitive analysis, allowed us to gain a deeper understanding of how to operate a multi-brand fashion e-commerce platform.
Fashion Retail Digitalization
We customized our client's platform, incorporating changes like partner cabinets and process automation, to increase the possibility for future expansion.
High engagement was achieved through editorial approach, minimalist design, straightforward navigation, and engaging user experience.
Using a mobile-first strategy, we developed a mobile website that resembled an app and rapidly saw high conversion rates. The objective was to differentiate ourselves from other global companies by using the most recent user experience trends in international markets based on best practices and user research.
Results: We were able to provide a fully functional, tailored digital solution with an award-winning design and online orders on day one after only nine months of development.
By developing Firusas.com, we turned a reputable neighborhood clothing boutique in Vienna into a global e-commerce platform. We developed an online store that combines the firm's decade-long success with a new, modern online presence. Another crucial element of our digital transformation process was the elaboration of the company's new ERP, which included several back-office procedures.
Technologies what we used
- AWS Amazon Web Services
- Microsoft Azure
- Digital Ocean
- Symfony PHP
- Sylius eCommerce component
- .NET framework for the ERP
- Laravel PHP for microservices
- Google Ads
- Facebook Ads
- Pinterest Ads
- Affiliate networks
- Freshworks solutions