AI agent for agencies
You know your clients. We know AI.
Where the time goes today
The time goes into reports put together every month from the same accounts, into search terms someone has to look through, into changes entered in Google Ads, and into client requests waiting in the CRM for an answer. Strategy and the client conversation come afterwards, if there is time left.
Where an agent starts
The agent works with Google Ads, GA4, Search Console and your CRM. It prepares four things.
A report per client
The agent compiles the numbers from Google Ads, GA4 and Search Console per client, with the change from the previous month and the search queries that are new. Your team writes the interpretation.
Campaign changes as proposals
Bids, negative keywords, ad copy: the agent proposes changes with a reason drawn from the numbers. Nothing is entered without approval.
Checking search terms
From the search terms of the period the agent marks those that do not match the offer and prepares the negative list.
Client requests in the CRM
Requests are sorted, assigned to the client and project, and the reply draft is ready with the latest numbers.
What stays with the team
The budget, the approval of every change and the client conversation stay with your team. The agent delivers numbers and drafts; it does not talk to your clients and changes nothing in the accounts.
The agent prepares. A person approves.
Frequently asked questions
01
Does the agent change anything in Google Ads?
No. It proposes changes and backs them with the numbers. They are entered after your team approves, each change on its own.
02
Do our clients see that an AI is involved?
That is your decision. Reports and replies go out in your name after your team has checked them. The agent does not appear to your clients.
03
Which access does the agent need?
Read access to the accounts through the official interfaces, set up together with you. It gets write access only for the steps you explicitly approve.
Further reading: AI agents for business · Google Ads agency.